本刊今年第一期发表了题为《“斯维卡现象”,解读》的署名文章,对曾经享誉全国的眼镜零售企业斯维卡公司由盛转弱,最后由业界资深眼镜人陈增良先生接手后重振旗鼓的情况进行了介绍。该文发表后,不少读者(大部分为零售商和生产商)纷纷打电话到本刊和斯维卡公司询问情况,认为这是业界处于迅猛发展时期的一个典型个案,对主要以连锁加盟为主要发展形式的零售业有警示和启迪的作用。有些读者反映:对已经起死回生并已大踏步前进的斯维卡公司的现状不够了解,特别是广大内陆和西部地区正准备加盟斯维卡公司连锁店的商家,对此更是极为关注:为此本刊再次对斯维卡公司的现状特别是现在的经营思想和方向进行介绍: In the first issue of this year, the journal published a signed article titled “Sweka Phenomenon, Interpretation,” which turned to Savika, a once-renowned optical retailer in the country, and turned to be weaker. Finally, it was taken over by Mr. Chen Zengliang, a senior eyewear producer in the industry. The situation was reintroduced after the introduction. After the article was published, many readers (mostly retailers and manufacturers) called the magazine and Sveka to ask about the situation, arguing that this was a typical case in which the industry was in a period of rapid development. As a major form of development, the retail industry has a warning and enlightening effect. Some readers reflected that it is not enough to understand the status quo of Savika, which has been revived and has made great strides. In particular, the majority of the inland and western regions are preparing to join the Sveka company’s chain stores. This is of great concern: The magazine once again introduced the current status of Sveka, especially its current business philosophy and direction: