非物质文化遗产数字化保护还是一种标本式保护方式,停留在传承者个体经验的数字化保存,并没有对非物质文化遗产的集体记忆和社会框架予以重视。本文从个体经验和集体记忆的内在联系和互动关系视角,分析数字化在非物质文化遗产保护与传承中的作用,并从个体经验的再生与传播,及其对集体记忆重构方面,探讨非物质文化遗产激活和再生的途径。 The digital protection of intangible cultural heritage is still a kind of specimen protection, and remains in the digitized preservation of the individual experience of the successor. It does not pay attention to the collective memory and social framework of the intangible cultural heritage. This article analyzes the role of digitization in the protection and inheritance of intangible cultural heritage from the perspective of the internal relations and interaction of individual experience and collective memory. It explores the relationship between intangibles and non-material cultural heritage through the reproduction and dissemination of individual experiences and the reconstruction of collective memories Cultural Heritage Activation and Regeneration.