在众多文化体系中,冰雪文化无疑是北方地区主要文化之一,它与北方人们的生活息息相关,而由冰雪文化中提炼出的冰雪元素则具有较高的艺术价值。近年来,中国北方以其得天独厚的冰雪资源大力发展冰雪文化得到了巨大的文化成果,冰雪文化这一文化现象已成为艺术设计中一笔巨大的文化财富。而由冰雪文化衍生出的冰雪元素则在海报设计中得到了更为广泛的应用空间。当今世界多元化设计风格已经逐渐发展起来,冰雪元素作为一种设计语言,以其别具一格的设计美感、寓意丰富的文化内涵在众多设计元素中脱颖而出。 Among many cultural systems, ice and snow culture is undoubtedly one of the major cultures in the north. It is closely related to the lives of people in the north, while the ice and snow elements extracted from ice and snow cultures have high artistic value. In recent years, northern China has made tremendous cultural achievements by vigorously developing ice and snow culture with its unique resources of ice and snow. The cultural phenomenon of ice and snow culture has become a tremendous cultural asset in art and design. The ice and snow elements derived from the ice and snow culture are used in the poster design for a wider range of applications. Nowadays, the diversified design style in the world has gradually developed. Ice and snow element, as a design language, stands out from many design elements with its unique aesthetic design and rich cultural connotation.