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在当代标志设计中,标志的“独出心裁”、“与众不同”越来越被人们所在意。然而,标志的初衷渐渐被人们忽略,标志的起源是为“单纯,显著,易识别的物象、图形或者文字符号为直观的语言,其具有表达意义、情感和指令动作等作用。”1如今,标志的要求逐渐的被“独特”所侵略,如果通过大归类来减少大众对各类标志的解析时间,或者简化大多标志的繁琐程度来回归标志设计的原本初衷,应该可以大幅度的提高标志的可识别性以及更快的理解其所代表的意义。
In the contemporary logo design, the logo “unique”, “different” more and more people are concerned about. However, the original intention of the sign is gradually ignored by people. The origin of the sign is that “simple, obvious and easy-to-recognize objects, graphics or text symbols are intuitive languages with the functions of expressing meaning, emotion and instructional actions.” Nowadays, the requirement of logo is gradually being invaded by “unique ”. If the general intention of returning to the original design of logo design through large classification to reduce the public’s parsing time of all kinds of signs, or to simplify most of the signs, should be large Increased sign recognition of markers and quicker understanding of what they mean.