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对于电视媒体来说,有稳定的收视份额,就意味着较为稳定的广告收入,但目前,城市台却普遍面临着央视、卫视的双重挤压,收视下行的压力越来越大,收视份额一步步被蚕食。但是,2015年,扬州电视台的收视份额不降反升,三个电视频道索福瑞份额达到48.8%,跃居全国城市台第一,成功的因素很多,其中情感营销与节目的公益服务有机融合,功不可没。那么,全媒体语境下,城市台究竟面临着怎样的尴尬与困境,城市台又该如何通过强化情感营销与自办节目公益服务的有机融合,保住市场,保住未来呢?在全国倡导“供给侧”改革的今天,城市台的电视节目,同样需要“供给侧”改革,只有提供了满足观众需求的节目,才能争取到自己的生存空间。
For television media, a stable share of the ratings means a more stable advertising revenue, but at present, the urban Taiwan is generally faced with the double squeeze of CCTV and TV, the downward pressure on viewing more and more, share of view of a step Steps are eaten. However, in 2015, the share of Yangzhou TV station rose not lower than that of the previous year, while the share of the three TV channels, Suofu Rui, reached 48.8%, ranking first in the city of Taiwan. There are many factors for success, including the organic integration of emotional marketing and program public service , Contributed. So, in the context of the whole media, what kind of embarrassment and dilemma is the urban Taiwan facing? How should the urban Taiwan consolidate the market and preserve the future by strengthening the organic integration of emotional marketing and public service programs? Supply-side “Today’s reform, urban TV stations, also need to ” supply-side "reform, only to provide the program to meet the needs of the audience in order to gain their own living space.