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本文分析了目前高职院校市场营销专业在实践“订单式”人才培养过程中存在的主要问题和“订单式”人才培养模式的影响因素,并针对主要问题探讨了相应的对策。
This article analyzes the main problems existing in the practice of “order-type” talent training and the influencing factors of the “order-type” talent training mode in the current marketing specialty of higher vocational colleges, and discusses the corresponding countermeasures against the main problems .