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“中国红”以其丰富的文化内涵镌刻于华夏民族文化之中。红色构成了世界认同中国的颜色,但是在文化象征意义的认知上,世界与中国却存在一定的差异。红色在中国传统文化中是吉祥喜庆的象征,而在西方文化中却象征着鲜血与暴力。那么在对外文化传播中如何克服红色的文化认知障碍呢?本文将从张艺谋导演的电影中“中国红”元素的运用分析“中国红”的文化内涵,探讨“中国红”在对外文化传播中的意义。
“China Red ” is engraved in Huaxia national culture with its rich cultural connotation. The red color constitutes the color of the world’s acceptance of China, but there is some difference between the world and China in the cultural symbolic understanding. Red is a symbol of auspicious celebration in Chinese traditional culture, while in Western culture it is a symbol of blood and violence. How to overcome the cultural awareness of red in foreign cultural transmission? This article will analyze the cultural connotation of “Red of China ” from the film “Red of China” directed by Zhang Yimou, "In the foreign cultural significance.