体育激活20072007,体育营销前所未有的火热。2007年是奥运会到来之前的加速年,这一年无论是奥运赞助企业还是非赞助企业,都在以自己的方式搭乘上了奥运营销快车。在他们眼中,体育营销正在成为企业决胜市场的新利器,那些优秀的企业给中国体育营销史划上了一笔精彩的印记,那些优秀的企业也给中国商业史上留下了一个个成功范例。 Sports Activation 20072007, sports marketing hitherto unknown hot. 2007 is an accelerated year before the Olympic Games. During this year, both Olympic-sponsored enterprises and non-sponsored enterprises took their own way to get on the Olympic Express Market. In their eyes, sports marketing is becoming a new weapon for the enterprise to win the market. Those excellent enterprises have made a wonderful imprint on the history of sports marketing in China. Those excellent enterprises have also left a successful example in the history of China’s commerce.