伊拉克战争所引发的高强度注意力,使平时处在胶着竞争状态的大众传媒看到了新的发展空间。各家传媒都想借助人们对战争的超常关注,迅速扩大影响。由于面对的注意力资源是共享的,所以与战争同步的新闻大战实质上是一场“硬碰硬”的同质化竞争。而受众对同类传媒基本上采取的是排他选择,在这场竞争中,谁想占有、开发更多的资源都不容易。因此,新的竞争策略和竞争手段就被战争催生了,一些新闻理念、营销理念也随之刷新。 The high intensity of attention triggered by the Iraq war saw a new space for development for the mass media, which is usually in a stalemate. Each media wants to draw people’s extraordinary attention to the war and rapidly expand their influence. Because the resources of attention are shared, the news wars that are synchronized with the war are essentially a “head-on” homogeneous competition. The audience is basically taken by the same type of media is an exclusive choice in this competition, who want to possess, develop more resources are not easy. Therefore, the new competitive strategy and means of competition have been spawned by the war, and some news concepts and marketing concepts have also been refreshed.