《老年天地》是湖北人民广播电台的一档对象性的节目，开播六年来，深受广大老年听众的喜爱，在全国及全省各项新闻评比中多次获奖。当前，全国各地广播电台都在办老年节目，由于定位趋同，出现了同质化竞争的态势。面对不断变动的社会需求和听众口味的变化，如何实现传播内容 “Elder Heaven and Earth” is an object-oriented program of Hubei People’s Broadcasting Station. Since its launch six years ago, it has been deeply loved by the majority of elderly audiences and has won numerous prizes in various news competitions across the country and across the province. At present, radio stations all over the country are running programs for the elderly. Due to the convergence of positioning, there has been a trend of homogeneity in competition. In the face of ever-changing social needs and changes in audience tastes, how to achieve the dissemination of content