一个品牌要想打开市场,不仅需要优良的品质、畅通的销售渠道、精准的宣传定位……还要有个好名字。名字决定市场定位在现代社会激烈的市场竞争中,商家为了争夺市场份额无不绞尽脑汁、各出奇招,这其中,如何为自己的商品命名,就是一个大学问。有的时候,一个名字好坏与否是决定成败的关键因素。相信人们对于“娃哈哈”这个品牌都不会感到陌生。早在娃哈哈刚刚想要开发儿童营养液这类 In order to open the market, a brand needs not only good quality, unimpeded sales channels, accurate publicity and positioning... but also a good name. The name determines the market position in the fierce market competition in the modern society, the merchants are racking their brains in order to compete for market share, and each has its own tricks. Among these, how to name its own product is a question from a university. Sometimes, a good or bad name is a key factor in determining success or failure. I believe people will not feel unfamiliar with the brand “Wahaha”. As early as Wahaha just wanted to develop children’s nutrition