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一、国内旅游强省研究对策综述(一)树立品牌战略。姬汝茂(2008)在《河南文化旅游强省建设的问题与对策》中提出,要着重彰显炎黄文化旅游经济带所发挥的综合优势,重点发展炎黄文化旅游经济。要突出郑州黄河文化、始祖文化、古都文化的旅游主题。着力打造以自然山水、殷商文化为主体,与红色旅游、民俗文化相映生辉的品牌景区[1]。熊春艳指出,广西壮族自治区在加快发展,向旅游强省迈进的过程中,要优先打造桂林山水、长寿养生、北部湾滨海休闲、刘三姐旅游文化四大旅游品牌[2]。
First, a comprehensive review of domestic tourism research solutions (A) establish a brand strategy. Ji Rumao (2008) pointed out in “Problems and Countermeasures for the Construction of a Strong Provincial Cultural Tourism Province in Henan Province”. It is necessary to highlight the comprehensive advantages played by the tourism economic zone of Yanhuang Culture and focus on the economic development of Yanhuang cultural tourism. To highlight the Zhengzhou Yellow River culture, the ancestor culture, the ancient capital of the theme of tourism. Efforts to create a natural landscape, Shang culture as the mainstay, and red tourism, folk culture, glorified brand scenic area [1]. Xiong Chunyan pointed out that Guangxi Zhuang Autonomous Region should give priority to building four tourist brands of Guilin landscapes, longevity health, Beibu Gulf coastal recreation and Liu Sanjie’s tourism culture in order to speed up its development and make progress toward a tourism province.