国产动画片《喜羊羊与灰太狼》自开播以来,受到了很多人追捧,不仅少年儿童喜爱,同时,还得到了政府、教育界和传媒界的认可。本文主要针对该片品牌策划的成功之处进行分析与探讨。 Since its launch, the domestic cartoon “Pleasant Goat and Big Big Wolf” has been highly sought after by many people. It is not only popular among children and young children, but also recognized by the government, education circles and the media. This article focuses on the success of the brand planning for analysis and discussion.