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传播媒介的破碎化给广告主带来了更多的传播选择,传统的电视媒体以及平面媒体的功能也逐渐被弱化,以分众传媒为代表的分众媒体正在以超乎寻常的速度强势崛起。
The fragmentation of the media has brought more media options to advertisers. The functions of the traditional television media and print media have also been gradually weakened. Focus media represented by Focus Media have risen exceptionally fast.