开创了新的商业模式,却未能及时构建品牌竞争壁垒;广告铺天盖地,却未能塑造出一个强势的品牌。据报道:2005年创立的 PPG(即批批吉服饰(上海)有限公司)没有工厂,没有实体销售门店,仅仅凭呼叫中心和互联网,还有铺天盖地的广告,每天就能卖掉1万件左右男式衬衫。在短短的两年时间,PPG 成功跻身国内衬衫市场三甲,甚至成为衬衫销售数量最大的企业。PPG 凭借其独特的商业模式创造了商业神话,震动了整个 To create a new business model, but failed to timely build brand barriers to competition; advertisements overwhelming, but failed to create a strong brand. It is reported that: PPG founded in 2005 (that is, approved the auspicious clothing (Shanghai) Co., Ltd.) has no factories, no physical sales outlets, just call center and the Internet, as well as overwhelming advertising, can sell about 10,000 a day men’s shirt. In a short span of two years, PPG successfully topped the domestic shirt market, even the largest number of shirt sales. PPG created a myth of business with its unique business model that shaken the whole