随着我国经济市场化程度的迅速提高,需求不足已成为制约国民经济增长的主要问题。根据我国当前形势,消费需求较投资需求、出口需求对我国经济增长的推动作用更大。随着国家对拉动内需的重视,城市居民已是消费需求的主力。但近年来,城市居民已基本进入“消费无热点”时期。这样,农村市场的开发对国民经济的突破发展就显得尤为重要,开拓农村市场,激活农村市场的巨大消费需求成为拉动内需的重要组成部分。我国农村市场开发潜力巨大,但多种因素的影响,制约了市场潜力的释放,导致长期以来难以形成有效的市场需求,使农村市场启而未动,发展缓慢。 With the rapid marketization of our economy, the lack of demand has become a major issue that restricts the growth of the national economy. According to the current situation in our country, the demand for consumption is more important than the investment demand, and the export demand has a greater impetus to China’s economic growth. As the state attaches importance to stimulating domestic demand, urban residents have become the main force of consumer demand. However, in recent years, urban residents have basically entered the “consumer hot spot ” period. In this way, the development of the rural market is particularly important for the breakthrough in the development of the national economy. Opening up the rural market and activating the huge consumer demand in the rural market have become an important part of boosting domestic demand. The potential for rural market development in our country is huge, but the impact of many factors has restricted the release of market potential, resulting in the difficulty of forming effective market demand for a long time, and making the rural market untouched and developing slowly.