Dr.Bobby Calder(博比·卡尔德教授)简介:*美国西北大学凯洛格商学院市场营销系主任*ISO品牌评价国际标准技术委员会主席*美国品牌研究院院长*IMC舒尔茨(中国)整合营销机构董事博比·卡尔德教授是美国公认的品牌整合营销大师,是凯洛格商学院(市场营销学科被公认世界第一)继菲利普·科特勒之后的第二位王牌教授,与整合营销传播(IMC)创始人唐·E·舒尔茨博士同为 Dr.Bobby Calder Introduction: * Head of Marketing, Kellogg School of Management, Northwestern University * Chair, International Standards Committee, ISO Brand Evaluation * Dean, American Brand Institute * IMC Schultz (China ) Director of Integrated Marketing Organization Professor Bobby Calder, recognized as a brand integrator and marketing guru in the United States, is Kellogg’s second trump card professor after Phillip Kotler was recognized as the world’s first marketing discipline. Same as Dr. Don E. Schultz, founder of Integrated Marketing Communications (IMC)