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改革开放以来,随着社会主义经济建设的飞快发展,广告业在30年的时间里获得了蓬勃的发展,在建设有中国特色的社会主义市场经济的事业中发挥着独特的积极作用。应该说,随着社会经济的发展,我国越来越多的企业广告既使自己获得了经济利益,也使消费者、社会其他领域、社会文化等从中获利,取得了多方共赢的结果。但同时我们也应该看到由于经济的发展,广告败德现象也越来越严重,这种现象几乎无孔不入,渗透到各个行业领域,从而也对公众,社会产生了极大的负面影响。
Since the reform and opening up, with the rapid development of socialist economic construction, the advertising industry has enjoyed vigorous development over the past 30 years and has played a unique and positive role in the cause of building a socialist market economy with Chinese characteristics. It should be said that with the development of society and economy, more and more corporate advertisements in our country have gained economic benefits as well as benefited consumers, other sectors of society and social culture, and achieved win-win results. However, at the same time, we should also see that due to the economic development, the phenomenon of adversity in advertisements is becoming more and more serious. This phenomenon is almost pervasive and permeates into various industries and thus has a tremendous negative impact on the public and the society.