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运用文献分析、案例分析、比较分析、例证分析和逻辑分析等方法,从“相关产品市场”界定的法律意义入手,深入分析了职业体育赛事转播反垄断“相关产品市场”界定的基本原理,对职业体育赛事转播反垄断“相关产品市场”界定的基本方法“交叉弹性法”(需求交叉弹性、供应交叉弹性)和“SSNIP法”的基本思路进行详尽的阐述,并以例证的形式对“交叉弹性法”和“SSNIP法”在职业体育赛事转播反垄断“相关产品市场”界定过程中的运用进行了分析;最后,就职业体育领域赛事产品的特殊性对“相关产品市场”界定的影响因素进行了研究。旨在为我国职业体育反垄断司法实践过程中对“相关产品市场”的界定提供思路。
By using the methods of literature analysis, case analysis, comparative analysis, illustration analysis and logic analysis, this article analyzes the definition of “relevant product markets” of professional sporting events from the legal meaning defined by “relevant product markets” The basic principle of the professional sports events broadcast anti-monopoly “related products market ” basic method “cross-elasticity method ” (demand cross elasticity, supply cross elasticity) and “SSNIP method Elaborates and analyzes the application of ”Cross-Elasticity Law“ and ”SSNIP Law“ in defining the antitrust ”related product market “ in professional sports events by way of illustration. Finally, The particularity of field event products has studied the influencing factors defined by ”related product markets“. The purpose is to provide ideas for the definition of ”related product market " in the practice of antitrust judicial practice of professional sports in our country.