国家启动“互联网+”行动计划,有力推动了互联网与相关产业的深度融合,互联网的数字化、数据化、在线化、商务化在农资行业运用中发挥出积极作用,农一网、农医生、田田圈等“互联网+农资”概念网风起云涌。农村是电商的大市场,截止到2014年底,国内形成规模的电商乡镇已经超过200个,涵盖网店7万多家,全国农村的网购市场总量达到2000亿元左右。阿里、京东、苏宁等众多电商 The national launch of the “Internet +” plan of action has effectively promoted the in-depth integration of the Internet and related industries. The digitization, dataization, onlineization and commercialization of the Internet have played a positive role in the operation of the agricultural industry. Doctors, Tian Tian circles, etc. “Internet + agricultural resources ” concept network surging. By the end of 2014, the number of e-commerce towns and villages in China has exceeded 200, covering more than 70,000 online shops and the total online shopping market in rural areas nationwide reached 200 billion yuan. Ali, Jingdong, Suning and many other e-commerce