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2012年11月24日,对杭州人民来说是一个难忘的日子。随着地铁一号线的正式开通,杭州正式迈入地铁时代。在地铁开通的一周内,杭城各大媒体都对地铁的开通与运行表现了极大的关注,特别是传统媒体,纷纷结合自己的媒体特点,进行了全方位、多角度、多类型的策划与报道。这些报道不仅通过议程设置强化了政府的主导意识,而且结合了娱乐与新媒体时代的众多新特点,使原先激烈的媒体纷争更加销烟弥漫。一、深化主题、提升地铁的时代意义杭州地铁的开通,不仅意味
November 24, 2012, Hangzhou people is an unforgettable day. With the official opening of the Metro Line, Hangzhou formally entered the subway era. Within a week of the opening of the subway, all major media outlets in Hangzhou have shown great concern for the opening and operation of the MTRC. In particular, traditional media have conducted all-round, multi-angle and multi-type planning based on their media features With reports. These reports not only strengthen the government’s leading awareness through agenda setting, but also combine the many new features of the era of entertainment and new media to smolder the fierce media disputes. First, deepen the theme and enhance the significance of the era of the subway Hangzhou Metro opened, not only means