基于泰州“老行当”民俗翻译实践,从翻译目的论的角度出发,对民俗文化翻译中常用的三种翻译策略进行了分析总结,分别是音译或音译加注释、直译或直译加注释及意译,目的在于提出民俗文化外宣翻译的原则和方法,在实现语言转换的同时,使原文所蕴含的文化内涵得以更好地传递,让更多的外国友人了解到泰州地区“老行当”民俗文化,以及蕴藏在民俗文化之中的传统哲学与价值观念。 Based on the folk custom translation practice of Taizhou “Laoxianndang ”, from the perspective of translational teleology, this paper analyzes and summarizes the three translation strategies commonly used in folklore translation, namely transliteration or transliteration plus annotation, literal translation or literal translation plus annotation and Free translation, the purpose is to propose the principle and method of folklore publicity translation, in the realization of language conversion at the same time, the original meaning of the text can be better transmitted, so that more foreign friends understand the Taizhou region "Folk culture, as well as traditional philosophy and values ​​contained in folk culture.