纵观国内外知名企业的发展史,人们愈来愈深刻地认识到,在市场经济中,没有名牌产品的企业,难以在激烈的竞争中求生存求发展。同理,一个国家,没有一大批名牌产品也很难立于世界经济之林。被社会承认的名牌,是企业实施名牌战略创出来的,而不是评出来的。名牌的基础是产品 Throughout the history of the well-known domestic and foreign enterprises, people are more and more deeply aware that in the market economy, enterprises without brand-name products find it hard to survive and develop in the fierce competition. By the same token, a country without a large number of brand-name products is also difficult to stand in the world economy. Recognized by the community brand name, is the brand name strategy to create business, rather than appraised. The brand name is based on the product