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约翰·菲斯克是当今西方有影响的传媒学者和大众文化理论家 ,他深受英国伯明翰文化研究传统和法国结构主义的影响 ,同时又能广泛吸收后结构主义和后现代主义的各种理论 ,开创了电视研究的新途径和新方法。观众如何解读电视 ,观众在解读过程中怎样创造意义、快感和社会身份 ,观众的角色和价值何在 ,这些都是菲斯克电视理论的旨趣所在。
John Fisk, an influential media scholar and popular culture theorist in the West today, is greatly influenced by the traditions of cultural studies in Birmingham, England and French structuralism. At the same time, he can extensively absorb various theories of post-structuralism and post-modernism, Create a new way of TV research and new methods. How audiences interpret television, how audiences create meaning, pleasure and social identities, and the role and value of audiences in the interpretation are the main points of Fisker television theory.