随着网络营销的普遍应用,企业对网络营销人才的需求量越来越大。以省级精品课程“网络营销”实践教学为例,构建了“三位一体”的实践教学体系框架,也就是通过模拟实验、商城实训与企业实习三种形式来提高学生的实践能力,体现了民办高校学生的特点和培养目标的要求,取得了良好的教学效果。 With the widespread application of network marketing, the demand for online marketing talents is increasing. Take the provincial excellent course “network marketing ” practice teaching as an example, this paper constructs the practice teaching system framework of “Trinity ”, that is, through the simulation experiment, the mall training and the enterprise internship, , Embodies the characteristics of private college students and training objectives, and achieved good teaching results.