多年来,广播界以组织开展活动来提升和扩大自身的社会影响力,已经是一种常规手段。广播人争取赞助、操办活动,既有创收,又有热闹,尝到了不少的甜头。眼下,业界纠结的不是办什么样的活动,也不是办多少场活动,而是怎样将广播的活动做大做强。探索黑龙江人民广播电台在大型活动上的运作模式及其成功经验,也许会帮助我们拓展视野,打开一条“活动创新”“、做大做强”的全新通道。 Over the years, it has become a common practice for the broadcasters to organize and organize activities to enhance and expand their social influence. The broadcasters sought sponsorships and organized activities, both generating revenue and having fun, and tasted a lot of sweetness. Right now, the industry is not intertwined what kind of activities entangled, nor how many activities, but how the radio activities bigger and stronger. To explore Heilongjiang People’s Broadcasting Station in the large-scale activities on the mode of operation and its successful experience may help us to broaden our horizons and open a “activity innovation ”, bigger and stronger "new channel.