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就像吉姆·罗恩(Jim彻加)的名言:“如果你有计划地去工作,那么你的计划就会为你工作。”综观这些出现在我们封面文章中的采访案例(也许它们不是最近三年标识更新的全部案例,但肯定是各种管理场景中最经典的案例)的标识更新,包括联合利华、巴斯夫、UPS、联想、韩泰、GE、飞利浦、ASSURANT等,无一例外都证明如果你把标识更新当成提升领导力、振兴、拯救、激活企业以及改变战略的企业管理工具,那么它就可以帮助你达成这些目标。
It’s like Jim Ron’s famous quote: “If you plan to work, then your plan will work for you.” Take a look at these interviews that appeared in our cover article (maybe they It is not the case of the latest three-year logo update, but it is definitely the most classic case in various management scenarios. The logo updates include Unilever, BASF, UPS, Lenovo, Hankook, GE, Philips, ASSURANT, etc. The exceptions demonstrate that if you think of the identity update as a business management tool that promotes leadership, revitalizes, saves, activates, and changes strategy, then it can help you reach these goals.