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2014Q1中国网络广告市场规模达到295.3亿元,同比增长53.1%,环比下降14.3%。由于第一季度季节因素的影响,网络广告市场规模呈现周期性环比下降。网络广告市场规模同比上升超过50%,2014年开局良好,预计下个季度将继续保持相当增速。本季度国内网络广告市场有以下热点事件:在网络媒体方面,“马航事件”持续引发国内民众高度关注,新闻资讯网站、社交媒体、视频网站成为网民获取事件信息的重要渠道:新浪微
2014Q1 China’s online advertising market reached 29.53 billion yuan, an increase of 53.1% from the previous year and a decrease of 14.3% from the previous quarter. Due to the seasonal factors in the first quarter, the online advertising market showed a cyclical decline. The online advertising market rose by more than 50% YoY in the first quarter of 2014, and started well in 2014. It is estimated that the advertising market will continue to grow quite rapidly in the next quarter. In the quarter, the domestic online advertising market has the following hot issues: In terms of online media, the “Malaysia Airlines Incident” continues to attract high attention from the domestic public. News information websites, social media websites and video websites have become important channels for Internet users to obtain event information: Sina Micro