通常来说,导演是广告环节中执行层面上的人,传统概念的广告导演多花经历和心思是在广告表现上,但是邱导却尝试将他自己独特的营销概念融入长片的广告形式,开创一套广告新思维--策略长片。 In general, directors are executives at the executive level in the advertising process. Advertising directors with traditional concepts spend more time and effort on advertising performance, but Qiu guide attempts to incorporate his own unique marketing concept into the long-form commercial. Create a new advertising thinking - strategy feature films.