大凡知名品牌车型,除具备优越的技术性能,大多同时具备耐人寻味的品牌名称,力图营造浓厚的品牌内涵。就象“奔弛”代表成功,“宝马”代表富有,“沙漠风暴”代表着激情与豪放,汽车品牌的命名完全已经发展成为一种品牌艺术,在消费者未真正看到一款车之前,车的名字往往成了消费者认知它的第一感觉,好名字对产品品牌的建立有着积极的推进作用。 Most well-known brand models, in addition to having superior technical performance, most also have intriguing brand name, trying to create a strong brand content. Like “Mercedes-Benz ” on behalf of the success, “BMW ” on behalf of the rich, “Desert Storm ” represents the passion and boldness, the car brand name has completely developed into a brand of art, consumers do not really look Before a car, the car’s name is often the first impression that consumers recognize it, a good name for the establishment of the brand has a positive role in promoting.