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从大众时代到分众时代,电视节目越来越细分化,女性受众作为一个庞大的收视群体成为各电视台奋力争取的对象,女性节目从创办到今日蹒跚走过了十三年历程。从央视开播《半边天》——第一个面向女性受众的节目起,女性电视节目开始了探索之旅。纵观眼前的女性节目,不乏有深度、有内涵、关注女性多元生存状态,以改善女性社会环境为使命的精品,但更多的是五色斑斓的时尚类型的节目,轻松、潮流、夺人耳目。但面对如此众多的信奉时尚为王的节目时,我们不禁反思,我们需要仅仅是镜头前搔首弄姿的美女和美轮美奂的服饰吗?在女性地位越来越提高的今日,女性受众的判断力和欣赏力不断强化,参与社会政治经济问题不仅仅是男人的专利,了解时尚并不是女性受众唯一爱好。
From the popular era to the Focus era, the television programs are becoming more and more subdivided. As a huge audience, the female audience has become the target of every TV station. Female programs have staggered 13 years since their founding. Starting from CCTV “Half the Sky,” the first program aimed at female audiences, women’s television shows began their journey of exploration. Looking at the front of the women’s programs, there are many depth, meaning, pay attention to women’s multiple living conditions, to improve the social environment of women’s mission for the boutique, but more colorful fashion variety of programs, relaxed, trend-setting, eye-catching . But in the face of such a large number of fashion-oriented programs, we can not help but reflect on whether we need mere beauty and beautiful costumes that have been screened in front of the camera. In today’s increasingly female status, the female audience’s judgment And appreciation constantly strengthened, to participate in social political economy is not just a man’s patent, understanding fashion is not the only hobby of the female audience.