面对一级市场的趋向饱和、消费者的品牌理性、促销的过度泛滥,产品利润走向微薄,越来越多的企业开始将营销重点从一级市场下沉至二、三级市场,以期赢来竞争先机,二、三线市场成为中国特色营销环境下的又一个掘金点与主战场。 Faced with the saturation of the primary market, the brand rationality of consumers, over-promotion of sales and poor profit margins, more and more enterprises began to sub-market their marketing focus from the primary market to secondary and tertiary markets in order to win To compete for the first opportunity, second and third tier markets to become a unique Nuggets point with the Chinese characteristics of the marketing environment and the main battlefield.