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本论文探讨区域品牌竞争力问题,界定了区域品牌的竞争力内涵及外延,探讨其外在表现形式,提出提高区域品牌竞争力的措施。
This thesis explores the issue of regional brand competitiveness, defines the connotation and denotation of regional brand competitiveness, discusses its external manifestations, and proposes measures to improve regional brand competitiveness.