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现今,各种形式的互联网广告密集的出现在人们的生活中,由此带来的是网民的消费行为和购买方式极易在短的时间内发生变化。此外,在这个电子商务发达的时代,网民从接受商品信息到做出购买行为的时间也被大大缩减。于是,目前的网络广告运营商的投放模式大都强调“时效性”。基于此,一种独特的广告营销策略——时间营销,经过AdTime多年研究,结合线上和线下的广告研究而制定的营销策
Nowadays, various forms of internet advertisement appear in people’s life intensively, resulting in the change of consumer behaviors and purchasing methods of Internet users in a short period of time. In addition, in this age of e-commerce, Internet users have greatly reduced the time from accepting product information to making purchase. As a result, most of the current online advertising operator’s delivery model emphasizes “timeliness ”. Based on this, a unique advertising marketing strategy - time marketing, AdTime through years of research, combined with online and offline advertising research and development of marketing strategy