春节,对于电视媒体来说,谈不上是一段好日子还是一段坏日子。七天的长假,对于忙碌了一年的广告人来说,绝对是难得的休息时间,可能许多人已经订好了出国旅游的机票。然而七天长假又是消费市场的相对淡季,市场变小导致广告投放的减少,对于广告人来说,又是坐立不安的一件事。尽可能多地留住那些准备春节期间停 Spring Festival is not a good day or a bad day for the television media. The seven-day holiday is definitely a rare time for advertisers who have been busy for a year, and many of them may have booked their tickets for traveling abroad. However, the seven-day holiday is a relatively off-season in the consumer market. The smaller the market, the smaller the advertising. This is another worry for advertisers. Keep as many stops as possible during preparation for the Spring Festival