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与北京、上海地区广告业不同,广东地区广告业是一个极具特性的地方。地处珠江三角洲的广东省,毗邻港澳地区,易于吸收海外经验和先进技术与管理理念,使创意、制作不断出现新鲜的变化;以及由于广东地区广告经营思路多灵活,广告企业经营也各有千秋,使得广东地区广告业结构小型化,形成“遍地开花”,广告经营单位数量在全国最多,广东从业人员在全国数量最高,两者大体相当于京、沪两地之和。在20世纪80年代至90年代初,不少年轻广告人踏入广州
And Beijing, Shanghai, different from the advertising industry, advertising industry in Guangdong is a very characteristic place. Is located in the Pearl River Delta in Guangdong Province, adjacent to Hong Kong and Macao regions, easy to absorb overseas experience and advanced technology and management concepts, creative, production constantly fresh changes; and as more flexible advertising business ideas in Guangdong, the advertising business has its own merits, making The structure of advertising industry in Guangdong has been miniaturized, forming a pattern of “blossom everywhere” with the largest number of advertising units in the country and the highest number of employees in Guangdong in the country. Both are roughly the sum of Beijing and Shanghai. In the 1980s and early 1990s, many young advertisers entered Guangzhou