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20世纪初以来,世界传媒业飞速发展。百年间,报纸、广播、电视、互联网相继问世,日益多元化的传播媒介和现代化的传播手段对世界政治、经济、文化产生了重要影响。高校作为向传媒业输送人才的主要渠道之一,在培养传媒专业人才的理念、方式、目标等方面,对我国传媒业的发展有着直接影响。然而我国一些高校传媒专业在教育教学中对传播学理论的认识存在偏差,重实践、轻理论。基于此,文章分析了传播学理论在高校传媒专业人才培养中的重要性。
Since the early 20th century, the world media industry has developed rapidly. In the past century, newspapers, radio, television and the Internet have come out one after another. The increasingly diversified media and the modern means of communication have exerted a significant influence on the politics, economy and culture of the world. Colleges and universities, as one of the main channels for delivering talents to the media industry, have a direct impact on the development of China’s media industry in terms of developing the concept, mode and goal of media professionals. However, some college media professionals in our country have some discrepancies in the teaching of communication theory in education and teaching, emphasizing practice and theory of light. Based on this, the article analyzes the importance of communication theory in the training of media professionals in colleges and universities.