随着中国经济的不断发展,人民的生活水平不断提高,旅游业近年来蓬勃发展。旅游者销售的产品大多数带不走,拿不到。因此旅游业的旅游广告日益得到旅游业界的重视。一、旅游广告的概念及特点(一)旅游广告的概念旅游广告主要是指由旅游企业出资,通过各种媒介进行有关旅游产品、旅游服务和旅游信息的有偿的、有组织的、综合的、劝服性的、非人员的信息传播活动,属于狭义的广告。是指旅游部门或旅游企业通过一定形式的媒介,公开而广泛地旅游者介绍旅游产品、提升旅游品牌的一种宣传活动。它能广泛 With the continuous development of China’s economy, the living standards of the people have been continuously improved and the tourism industry has been booming in recent years. Most products sold by tourists do not go away. Tourism tourism advertising is therefore increasingly valued by the tourism industry. First, the concept and characteristics of tourism advertising (a) the concept of tourism advertising Travel advertising is mainly funded by tourism enterprises, through a variety of media related to tourism products, travel services and tourism information paid, organized, integrated, Persuasive, non-personal information dissemination activities, advertising in a narrow sense. Refers to the tourism sector or tourism enterprises through a certain form of media, open and wide range of tourists to introduce tourism products, tourism brand promotion activities. It can be extensive