浦项不仅全程参与客户产品的研发,还为客户提供产品的应用技术,甚至提供必要的金融支持,这种全方位的营销活动极大地带动了高附加值产品销售的增长。近几年间,中国钢铁企业与韩国钢铁企业的技术实力差异已经明显缩小,加之中国进口低价产品的不断涌入,已经对浦项制铁的生存与发展造成了不小的压力。为了摆脱危机,浦项坚持将提高钢铁主业的竞争力作为核心战略方向之一,在品质上大作文章。然而,即使有了优良的钢材,如果不便于使用, POSCO is not only involved in the research and development of customer products, but also provides customers with the application technology of products and even provides the necessary financial support. Such a full range of marketing activities has greatly boosted the sales of high value-added products. In recent years, the difference in technical strength between Chinese steel companies and South Korean steel companies has been significantly reduced. Coupled with the continuous influx of low-priced products imported from China, it has exerted a tremendous pressure on the survival and development of POSCO. In order to get out of the crisis, POSCO insisted on enhancing the competitiveness of the steel industry as one of the core strategic directions and made a fuss about quality. However, even with good steel, if not easy to use,