“思乡月”项目的销售量从2010年的4810盒,发展到2013年的21万盒,实现标准件业务收入300余万元。这是广东省东莞市邮政速递物流分公司自主运营电商网销业务交上的一份令人惊喜的成绩单。通过对电商网销领域的成功涉足,该公司在探索电子商务转型发展之路上迈出了坚实的一步。试“电”触“网”2010年,中国电子商务市场方兴未艾,东莞邮政速递物流在认真分析市场形势后,决定以电子商务为切入点,成立电子商务中心。当年7月,商务中心启动“触 ”Homesickness“ project sales from 4810 boxes in 2010, the development of 210,000 boxes in 2013, to achieve standard parts business income of more than 300 million. This is a surprising transcript of the self-operated e-commerce network marketing business delivered by Dongguan Express Express Logistics Branch of Dongguan City, Guangdong Province. Through its success in the field of e-commerce network marketing, the company has taken a solid step toward exploring the transformation and development of e-commerce. In 2010, China’s e-commerce market in the ascendant, Dongguan Post Express logistics careful analysis of the market situation, the decision to e-commerce as the starting point, the establishment of e-commerce center. In July of that year, the business center started ”Touch