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近几年会展业发展逐渐兴旺,会展旅游渐渐成为当下旅游业开发的重点。只是会展活动与会展旅游并不是对等关系,也就是参加会展的人不一定是旅游者,会展旅游的开发企业必须全面认识两者的关系。本文就会展规模深入研究,分析会展旅游开发的模式,以期更好的为会展旅游开发做贡献。一、前言随着近几年我国国内旅游业的兴起,不少学者逐渐关注到会议旅游积极的一面。会展旅游的开发呈现扩大的趋势,促进着旅
In recent years, the development of the convention and exhibition industry has been gradually prosperous, convention and exhibition tourism has gradually become the focus of the current tourism development. Exhibition activities and conventions and tourism is not just a reciprocal relationship, that is, people who attend the exhibition are not necessarily tourists, exhibition and tourism development companies must fully understand the relationship between the two. In this paper, the exhibition scale research, analysis of MICE tourism development model, with a view to better contribute to the development of MICE tourism. I. Introduction With the rise of China’s domestic tourism in recent years, many scholars have gradually paid attention to the positive aspects of conference tourism. The development of MICE tourism presents an expanding trend to promote travel