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本文展开对SWOT分析法的汉中市休闲旅游发展模式研究,主要目的在于了解当前汉中市休闲旅游发展进程中的SWOT情况,为日后促进汉中市休闲旅游的发展提供宝贵的建议。在改革开放和对外开放政策不断深入实施的前提下,我国经济文化取得了快速的发展,人民物质生活水平显著提升。在此基础上,人们逐渐加强对精神生活的追求,旅游逐渐成为人们放松生活的重要方式。本文首先对汉中市休闲旅游发展进程中的SWOT情况进行分析,同时探讨了SWOT分析方法下汉中市休闲旅游发展的模式。
In this paper, we study the development mode of leisure tourism in Hanzhong City based on SWOT analysis. The main purpose is to understand the current situation of SWOT in the development of leisure tourism in Hanzhong City, and provide valuable suggestions for promoting the development of leisure tourism in Hanzhong in the future. With the continuous implementation of the policy of reform and opening up and opening to the outside world, our economy and culture have achieved rapid development and the material and material standards of the people have risen significantly. On this basis, people gradually strengthen the pursuit of spiritual life, and tourism has gradually become an important way for people to relax their lives. This article first analyzes the situation of SWOT in the development of leisure tourism in Hanzhong City and discusses the mode of leisure tourism development in Hanzhong City under the SWOT analysis method.