党的十八大报告中指出,当今中国的“世情、国情、党情继续发生深刻变化,我们面临的发展机遇和风险挑战前所未有”。我国广播影视领域也不例外。随着全球媒介融合进程的加快以及广大群众精神文化需求日趋多样化、个性化,我国广播影视各领域各环节所面临的挑战和压力前所未有,传统广播影视和各种新兴视听媒体形态正在会聚和走向现代视听传媒。在 The report of the 18th National Congress of the CPC pointed out: Today’s “world affairs, national conditions and the party’s conditions continue to undergo profound changes. The development opportunities and risk challenges we face are unprecedented.” China’s radio and television are no exception. With the accelerating process of global media convergence and the increasing diversification and individualization of spiritual and cultural needs of the masses, unprecedented challenges and pressures are encountered in all fields of radio, film and television in various fields. The traditional radio, film and television and various emerging audio-visual media are converging and moving forward Modern audiovisual media. in