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从普通投放到内容营销,从单一节目合作到大整合营销,从线上到O+O,波司登的互联网营销创新路,在2014年10月再次迎来里程碑拐点:波司登与优酷土豆合作,以契合品牌调性的“大娱乐”为主线,聚焦互联网娱乐时尚核心目标受众,突破传统单一节目合作模式,前所未有地整合优酷土豆平台内所有重磅热门娱乐资源,集电影、韩娱、大剧、时尚、娱乐等几大版块大成,打造服饰行业千万级别的年度营销活动标杆。华丽转型开启服饰品牌大娱乐营销时代作为国内服饰品牌的领导者,波司登始终致力于
From ordinary delivery to content marketing, from single program co-operation to big integrated marketing, from online to O + O, Bosideng’s Internet Marketing Innovation Road in October 2014 usher in a milestone turning point: Bosideng cooperation with Youku Tudou to fit Brand tonality “big entertainment ” as the main line, focusing on the core audience of Internet entertainment fashion, breaking the traditional single program cooperation mode, unprecedented integration of all the heavyweights popular entertainment resources in Youku Tudou platform, set of movies, Korean entertainment, drama , Fashion, entertainment and other major Dacheng Dacheng, creating tens of millions of apparel industry level annual marketing benchmarking. Gorgeous transition to open the era of apparel brand entertainment marketing As the leader of the domestic apparel brand, Bosideng has always been committed to