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植入式营销是一种有效的营销传播方式,能够产生传统广告不能达到的广告效益,由于其自身属性的约束使其具有一些局限性,在广告实践中容易走入一些误区。
Implantable marketing is an effective marketing communication method, which can produce advertising effectiveness that cannot be achieved by traditional advertisements. Because of its own attribute constraints, it has some limitations, and it is easy to enter some misunderstandings in advertising practice.