随着媒体市场的激烈竞争,主流媒体要与市场经济接轨,就必须跳出传统思维,体现主流价值观,进行战略转型,做现代的强势媒体和高端媒体。笔者试图通过这一系列问题的研究,明确主流媒体在发展中所面临的宏观和微观环境,寻找适合自身的目标市场和定位,从而科学的制定出与市场经济接轨的市场营销战略。 With the fierce competition in the media market, the mainstream media must align itself with the market economy. Therefore, it is necessary to jump out of the traditional thinking, reflect the mainstream values, carry out strategic transformation and become a modern strong media and high-end media. Through the study of this series of problems, the author tries to find out the macroscopic and microcosmic environment that the mainstream media faces in its development, and find the suitable target market and orientation for the mainstream media so as to scientifically formulate the marketing strategy in line with the market economy.