企业名牌战略就是以创名牌、保名牌为核心,带动整个企业向持续、稳定、健康方向发展的战略。随着全球金融危机的深入,国际、国内市场竞争的进一步激烈,企业间的竞争已由过去的质量价格竞争转变为质量、品种、信誉、企业形象和服务水平等综合素质的竞争,进而发展为品牌的竞争。企业以争创名牌兴 Brand strategy is to create a brand name, brand name as the core, and promote the entire enterprise to a sustained, stable and healthy direction of the strategy. With the deepening of the global financial crisis, the competition in the international and domestic markets has been further intensified. The competition among enterprises has shifted from the competition of quality and price in the past to the competition of overall quality such as quality, variety, reputation, corporate image and service level, and further developed into Brand competition. Enterprises to create brand-name Hing