论文部分内容阅读
2014年伽蓝集团旗下自然堂成为大型电视娱乐节目《我是歌手》第二季的高级赞助。节目在年初播后,自然堂品牌的关注度也随之提升。客户希望自然堂品牌借此契机,结合《我是歌手》第二季在互联网上再次制造品牌曝光,从栏目众多赞助品牌中脱颖而出。凤凰网联手自然堂,通过社会洞察、新闻制造,打破美妆产品传播界域,以媒体影响力,将自然堂slogan“你本来就很美”的品牌理念施以全新角度的社会性包装,为品牌客户打造“自然堂,唱出你的美”活动,完成从“广告曝光”到“原生营销”的升级。准确的消费者洞察,拨开现象,直击本质
2014 GNC Group Nature Hall became a senior sponsor for the second season of “I’m a Singer” on the large-scale TV entertainment program. After the show was broadcast in early 2008, the attention of Nature Hall also increased. Customers hope Nature Hall will take this opportunity to re-create the brand exposure on the Internet in the second quarter of “I am a Singer” and stand out from many sponsor brands. Fenghuang Wang joint natural paradise, through social insight, news manufacturing, to break the spread of beauty products industry to the media influence, the natural paradise slogan “You are already beautiful ” brand concept of a new perspective of social packaging, for Brand customers to create “Nature Hall, sing your beauty ” activities, from “advertising exposure ” to “original marketing ” upgrade. Accurate consumer insight, poke the phenomenon, look at the essence