世界杯大幕落下,在这场全球事件营销当中,哪些品牌获益了呢?事件营销已经被众多企业证明是非常有效的营销方式,尤其对全球瞩目四年一度的世界杯而言,世界杯赞助营销对塑造与提升品牌的营销意义巨大。那么对于各个品牌赞助商,2014年巴西世界杯的赞助营销有着怎样的效果?益普索 World Cup curtain falls, in this global event marketing which brands benefit? Event marketing has been proved by many companies is a very effective marketing, especially for the global attention of the annual World Cup, the World Cup sponsorship marketing It is of great significance to create and promote the marketing of the brand. So for each brand sponsor, 2014 Brazil World Cup sponsorship marketing what kind of effect? ​​Ipsos