中国有五千年的历史文化,曾经拥有无比强大的国家软实力,影响了全世界。今天,我们应该再一次反思,21世纪,我们如何提升和传播国家的软实力?如何让我们的优秀文化影响全球?第十八届世界公关大会于2008年11月13-15日在北京召开,这是国际公共关系协会(IPRA)第一次在中国举办公关界的“奥林匹克”。举办期间正值金融危机爆发,经济不景气,但仍有来自世界50多个国家和地区的700多位公共关系专家学者到会。 China has 5,000 years of history and culture and once had an immensely powerful national soft power that affected the whole world. Today, we should once again reflect on how we can enhance and spread the country’s soft power in the 21st century. How to make our excellent culture influence the world? The 18th World Public Relations Conference was held in Beijing from November 13 to November 15, 2008, This is the first time that the International Association for Public Relations (IPRA) has organized PR in the PR China. During the financial crisis, the economy was in a downturn, but there were still over 700 public relations experts and scholars from over 50 countries and regions in the world attending the meeting.